Accelerating the adoption of solar energy in Nigeria: A market-creation strategy

Nigeria, often referred to as the Giant of Africa, is a country of “largests.” It has the largest economy in Africa; it has the continent’s largest population; it is Africa’s largest oil exporter; and it has the largest percentage of immigrants with a university degree living in the United States.1 Unfortunately, Nigeria is also home to the largest number of people living in poverty in Africa and the world. In addition, the country has the largest energy deficit—the number of people living without electricity—globally. (See Figure 1 for some demographic information about Nigeria.)