Empower New Energy and Jet Energy Unveils Unveils Cutting-Edge Solar Power Plant in Mediouna for the Moroccan Poultry Leader – Zalar Holding
13 Nov 2023

Empower New Energy, in collaboration with Zalar Holding and Jet Energy, is delighted to announce the inauguration of a cutting-edge solar photovoltaic rooftop plant at Zalar’s Agro-Industrial facility in Mediouna, situated within the Casablanca region. This marks Empower New Energy’s entry into the Moroccan market. The event was attended by His Excellency, Mr. Sjur Larsen, the Norwegian Ambassador to Morocco.

The successful implementation of the 828 kWp Mediouna plant is the first among a series of four rooftop solar installations for Zalar Holding, with a combined capacity of 2.5 MWp, representing an investment of approximately $2 million. The three remaining installations, each nearing 90% completion, are located in Fes (El Alf), Nouasseur (Banchereau), and Had Soualem (Dindy). Together, these four plants will generate an impressive 3.76 GWh of clean and sustainable electricity annually, effectively powering all four of Zalar’s subsidiaries.

Zalar Holding, an innovative leader in Morocco’s poultry sector, is poised to benefit greatly from this abundant source of clean energy. The project is expected to reduce approximately 2,300 tonnes of CO2 emissions annually, equivalent to about 37,000 tonnes of CO2 over its lifetime. In addition to its positive environmental impact, the initiative is projected to create and protect over 100 job opportunities, including direct and indirect positions.

This visionary 2.5 MW project, secured under a 16-year contract with Zalar’s four subsidiaries, serves as evidence of Morocco’s industrial sector’s potential to lead the country’s decarbonization efforts while enhancing its competitiveness. Morocco’s commitment under the Paris Agreement, which aims to reduce GHG emissions by 45.5% by 2030 compared to a reference scenario, aligns seamlessly with the goals of this venture. With a vision to replicate this impactful investment with numerous other industrial partners, Empower New Energy and Jet Energy aim to make a substantial contribution towards achieving Morocco’s 2030 targets.

The inauguration ceremony was attended not only by the esteemed project partners but also by distinguished guests from Norway’s Embassy in Morocco and other notable attendees.

Sjur Larsen, the Ambassador of Norway, acknowledged the significant potential for collaboration between Norwegian and Moroccan business partners through projects like these solar plants. He expressed his optimism for future endeavours, stating, “The establishment of these solar plants demonstrates the immense possibilities for cooperation between Norwegian and Moroccan business partners, and I eagerly anticipate the realization of many more such projects.”

“We are thrilled to inaugurate this solar PV rooftop installation, a testament to our commitment to environmental sustainability. This project not only enhances our operational efficiency but also underscores our dedication to reducing our carbon footprint” said Jaouad Sqalli, Zalar Holding.

Terje Osmundsen, CEO of Empower New Energy, expressed his pride in collaborating with Zalar Holding and Jet Energy to commemorate the inauguration of their ground-breaking solar power investment in Morocco. He stated, “It is an honour for us to join forces with Zalar Holding and Jet Energy and mark the opening of our state-of-the-art solar power investment in Morocco.”

“We take great pride in our instrumental role in the seamless execution of Zalar Holding’s solar PV rooftop installation. This significant undertaking is a testament to our dedication to providing top-notch solar solutions while capitalizing on Morocco’s plentiful solar resources. Collaborating with Empower New Energy and Zalar Holding has been an incredible partnership, and we eagerly anticipate witnessing the positive impact this project will have on fostering a sustainable future,” expressed Ismail Tadlaoui, Jet Energy.

About Empower New Energy:

Empower New Energy is a renewable energy financier and co-developer that finances, builds and owns solar power plants for commercial and industrial energy users across Africa.



About Zalar Holding:

Zalar Holding is Morocco’s leading poultry Group. Since its founding in 1974, Zalar has grown organically as well as through select strategic mergers and acquisitions to become the only operator that is vertically integrated across the entire poultry-meat value chain. The Group enjoys leading market shares across five business segments: grain trading, animal feed, hatchery, broiler & meat processing.


About Jet Energy:

Jet Energy is an EPC Contractor specialising in the construction, operation and maintenance of photovoltaic power plants. Jet Energy is today the Moroccan leader in the PV Sector and has installed several megawatts at the national level in Morocco.


For media inquiries or more information, please contact:

Empower New Energy. Email: joyce@empowernewenergy.com

Zalar Holding. Email: jaouad.sqalli@zalar.ma

Jet Energy Email :  i.jadiri@jetenergy.ma